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California is offering free wireless devices that allow farmers to accept money from CalFresh recipients at farmers markets, farm stands, and CSAs. The grant-funded program covers the $1000-value POS (point of sale) device for scanning CalFresh cards, and provides complimentary training for using the device. Farm marketing and promotion are built in as well: CalFresh customers have access to lists of farms and farmers markets that participate in the program, and the Foodies Project, and likely others, will promote individual farm participants online.

 

Farms should apply now to take advantage of this ultimate win-win program for the rest of the season. Food and food justice advocates, health workers, CSA members, and anyone with a favorite farm should encourage their local producers to sign up.

 

CalFresh is the federally-funded food assistance program for Californiathe state version of the federal Supplemental Nutrition Assistance Program (SNAP), the nations largest source of nutrition assistance. This major entitlement program is fully funded by the federal government, which is required to make funds available to all eligible applicants, i.e. individuals and families who qualify based on income level. Participation and costs for SNAP are higher than ever, with nearly 50 million program participants in 2013, and a total annual cost of nearly $80 billion. State and county governments cover a portion of the administrative costs to run the program.

 

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