Rural California Report
Tag: Direct Marketing
Rural California Report
CIRS Blog about Rural California
Danielle Boule, George Hubert, Anna Jensen, Alannah Kull, Julia Van Soelen Kim, Courtney Marshall, Kelsey Meagher and Thea Rittenhouse
This report was prepared by a team of graduate students at UC Davis in the spring of 2011 for the Yolo Ag and Food Alliance (AFA). The objective was to examine the plausibility of creating a food hub in Yolo and Solano Counties. To achieve this, the UC Davis research team explored recent trends in food hubs across the country and conducted a food system assessment of the two counties to provide a context for how and whether a food hub might be situated.
Although most of us have probably participated in agritourism at some point in our lives, not everyone may be familiar with the meaning of term agritourism. One source defines agritourism as “a commercial enterprise at a working farm, ranch or agricultural plant conducted for the enjoyment or education of visitors, and that generates supplemental income for the owner.” Agritourism encompasses a diverse range of activities such as farm tours, festivals that celebrate regional crops, farm stands, school group field trips, on-farm weddings, farm stay bed and breakfasts, vineyard wine tastings, picking fruit at a u-pick operation, culinary events, and farm classes etc. In addition, agritourism can include attractions that have little or nothing to do with food production but that offer entertainment such as hay rides, petting zoos, pumpkin patches, Christmas tree farms, and concerts.